Meta Description: Missing

Pages which have a missing meta description, the content is empty or has a whitespace.

This is a missed opportunity to communicate the benefits of your product or service and influence click through rates for important URLs.

How to Analyse in the SEO Spider

View URLs with this issue in the ‘Meta Description’ tab and ‘Missing’ filter, and export all URLs using the ‘Export’ button.

Ensure that pages missing meta descriptions do not rely on JavaScript. Enable JavaScript rendering mode via ‘Config > Spider > Rendering > JavaScript’ to check the raw and rendered HTML.

What Triggers This Issue

This issue is triggered when a page has a missing meta description, the content is empty, or contains only whitespace. For example:

<meta name="description" content=" ">

How To Fix

It’s important to write unique and descriptive meta descriptions on key pages to communicate the purpose of the page to users, and entice them to click on your result over the competition.

It can also mean Google use this description for snippets in the search results for some queries, rather than make up their own based upon the content of the page.