Links: Non-Descriptive Anchor Text In Internal Outlinks

Pages that have internal outlinks with anchor text that is not descriptive, such as ‘click here’ or ‘learn more’ based upon the preferences under ‘Config > Spider > Preferences’.

Anchor text is the visible text and words used in hyperlinks that provide users and search engines context about the content of the target page.

How to Analyse in the SEO Spider

View URLs with this issue in the ‘Links’ tab and ‘Non-Descriptive Anchor Text In Internal Outlinks’ filter, and export all URLs using the ‘Export’ button.

Internal outlinks with non-descriptive anchor text can be seen in the ‘Outlinks’ tab, with the ‘All Link Types’ filter set to ‘Hyperlinks’, where the ‘Anchor Text’ column has words such as ‘click here’, or ‘learn more’.

Export in bulk via ‘Bulk Export > Links > Non-Descriptive Anchor Text In Internal Outlinks’.

The words used to trigger ‘Non Descriptive Anchor Text’ can be configured via ‘Config > Spider > Preferences’.

What Triggers This Issue

This issue is triggered when pages have internal outlinks with anchor text that is not descriptive, such as generic phrases like “click here” or “learn more”.

For example, if the following page:

https://www.screamingfrog.co.uk/

Had a link such as:

<a href="https://www.screamingfrog.co.uk/seo-spider/">Learn More</a>

How To Fix

Review the non-descriptive anchor text in outlinks and where appropriate update them to include useful and descriptive anchor text to help provide context to both users and search engines.