Screaming Blog

SEO & search marketing news and chatter from Screaming Frog.

How to Use Roxhill’s Pinpoint Tool for Smarter Campaign Planning

If you subscribe to Roxhill’s media database and distribution platform, you also have access to ‘Pinpoint’. This is a useful tool for ideation, content strategy and building targeted media lists. Pinpoint lets you see how much the media is talking...

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How to Write Product Copy That Sells

A shopper enters a store. This isn’t a joke, don’t worry. They want a vacuum cleaner, so they pick up the display model. It’s light. They grip the handle. It’s comfortable. They check the size and capacity of the bin...

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Leveraging Paid Data for SEO Insights

PlayStation or Xbox? Apple or Android? These debates have divided the friendship groups of millions around the world, but within the digital marketing world, it’s SEO and PPC that is sometimes a cause of contention. However, in a world seemingly...

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Screaming Frog SEO Spider Update – Version 17.0

We’re pleased to announce Screaming Frog SEO Spider version 17.0, codenamed internally as ‘Lionesses’. Since releasing the URL Inspection API integration in the SEO Spider and the launch of version 5 of the Log File Analyser, we’ve been busy working...

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Reactive PR: How Preparing for the Journey Will Help You Reach Your Destination

If you’re heading off on holiday this summer, you’ve likely followed all the necessary steps to ensure it will be one to remember, such as researching and booking the best place to stay, the best modes of transport and things...

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Screaming Frog & Brighton SEO Charity 5-a-side Football Tournament

On Thursday, Screaming Frog teamed up with BrightonSEO to organise a charity football tournament at Power League Shoreditch. Over the course of the day, 16 teams battled it out in scorching conditions to win for their chosen charities (and pride!)....

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Screaming Frog Log File Analyser Update – Version 5.0

We’re pleased to announce the release of the Screaming Frog Log File Analyser 5.0, codenamed ‘by the Sea’. If you’re not already familiar with the Log File Analyser tool, it allows you to upload your server log files, verify search...

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How to Use Keyword Mapping to Future-Proof Your Site Structure

Remember road trips in the 90s when your dad would pull out a wrinkled old map to get from point A to point B? Today, we have maps on our phones, so we always have a sense of direction. Just...

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Screaming Frog Scores a Hat-Trick at the UK Digital PR Awards

Last night, members of Screaming Frog’s Digital PR and Content Marketing team attended the inaugural UK Digital PR Awards ceremony at London’s Marble Arch, where our campaigns were nominated in eight categories. Hosted by Don’t Panic Events, the live awards...

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Version 100 of Chrome, Firefox & Edge May Break Websites

Google Chrome, Mozilla Firefox and Microsoft Edge are rapidly closing in on a big milestone: version 100. While this sounds like a cause for celebration, it could result in endless headaches for a small number of websites, due to the...

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