6 September, 2024 by Matt Hopson
Planning for Black Friday - Getting Your Paid Campaigns Ready For The Big Day
As the old saying goes, “…in this world nothing can be said to be certain, except death and taxes.” well now you can add “ as well as a huge spike in search interest surrounding Black Friday from the end...
25 March, 2024 by Matt Hopson
UK Paid Media Awards 2024 – Screaming Frog Wins Best Use of LinkedIn Ads
After the amazing news that the Screaming Frog PPC team were finalists at this year’s Paid Media Awards, the wait was finally over, so on Thursday the team found their suits and headed out to a glitzy evening in Marble...
19 February, 2016 by Matt Hopson
Changes to AdWords PPC SERPs
The PPC world is awash with excitement about changes to the Google search results page – scrapping the right-hand side column altogether for generic non-branded terms in favour of up to 4 ads above the natural results, and 3 at...
2 November, 2015 by Matt Hopson
HeroConf Comes To London
After 4 successful events in the US, this year was the first time that HeroConf ‘hopped across the pond’ and landed in London. As this was the first European trip for the conference it only seemed right for the Screaming...
20 February, 2014 by Matt Hopson
Google Shopping Campaigns: PLAs - The Next Generation
When Google first openly discussed that they would be moving their Google shopping section (AKA Froogle if you remember back that far) under the AdWords umbrella there were concerns. I think though, most will agree that Product Listing Ads (PLAs)...
28 October, 2013 by Matt Hopson
Halloween is coming to Henley
Historians believe that Halloween has strong ties to Samhain, an ancient Gaelic harvest celebration, and to early pagan festivals. Feasts were held to appease the souls of the dead, and bonfires were lit to ward off evil spirits. Today’s version...
8 July, 2013 by Matt Hopson
15 Kick-Ass Keyword Tools That Will Turn You Into a PPC Super-Hero
With all the fuss about AdWords sunsetting their external keyword tool my thoughts turned to which other tools I use to find and expand my keyword lists. Now, I’m not saying some of the ideas below are earth-shattering and I...
30 November, 2012 by Matt Hopson
Screaming Frog Advent Calendar- Win a Free Licence!
So with December beginning tomorrow and the run up to Christmas now well and truly underway, to celebrate we will be opening a door each day on a SEO Spider advent calendar on our Facebook page. Behind each door we’ll...
19 July, 2012 by Matt Hopson
The Olympic Torch Relay Passes Through Henley
This morning the ‘Frogs were out in force to cheer The Olympic Torch Relay through Henley-on-Thames. Even though the morning was grey there was a great turn out with the riverbank full of spectators all vying for the best views...
27 June, 2012 by Matt Hopson
Google adWords Backgrounds Changing... AGAIN
Over the years Google have loved to play around with the way the adWords ads are displayed in the SERPs. One of their favourite ways ways is to change the background colour of the ads. Previous background colour choices have...
