Author:

Daniel Farmar

Realising that he could turn his hobbies into a career, Daniel pursued game design Falmouth university. Discovering that those skills transfer to the world of PPC. he joined the Screaming frog team where he found that keyword planning and budget optimisation is basically just gaming with bigger stakes. When he’s not working, he spends time with friends and family, plays games, and occasionally gets some sleep.

1 July, 2024 by Daniel Farmar

How Your Phone Doesn’t Listen To You: Explaining Targeted Ads

We’ve all had that moment. A conversation with a friend or family member where you decide that there’s something you want. Maybe you’ve just moved house and realised that you don’t own a hoover (as was the case with me),...

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