Screaming Blog
SEO & search marketing news and chatter from Screaming Frog.
13 October, 2020 by Freddy Barnes
How to Turn Data into a Content Marketing Campaign
Lies, damned lies, and statistics. This pithy quote sums up most people’s attitude to data. It’s either untrustworthy, unreliable, or just plain boring. But in the right hands data can be turned into stories. Stories that captivate. Stories that excite....
8 October, 2020 by Euan Brock
How To Create A Facebook Catalogue Feed Using The SEO Spider In [Time It Takes To Crawl Your Site]
I recently ran into an issue with the WooCommerce connector to Facebook shopping/catalogue feed, where I couldn’t automatically update the feed. This got me thinking about other ways I can upload a feed to Facebook catalogue and what is the...
17 August, 2020 by Amy Walton
To Make The News, Read The News: Why Content Marketers Should Keep Up With The Daily News Flow
As content marketers, our goal is to create engaging content to reach relevant audiences. This relies heavily on getting content covered in the media and securing valuable backlinks to a client’s website. But getting coverage on high DA news sites...
5 August, 2020 by Richard Lawther
How Many Sites Pass the Core Web Vitals Assessment?
Speed has long been an official ranking factor, but with the introduction of the Core Web Vitals (CWV), many an SEO might have noticed the ominous Pass/Fail assessment within PageSpeed Insights. While these metrics aren’t yet used in Googles algorithm,...
17 July, 2020 by Oliver Brett
Five Ways SEO Has Changed In the Last Five Years
I got a job offer to be an SEO Consultant for Screaming Frog while I was sat in a rather goofy graduation hat and gown. My parents then humiliated me by running around telling all the other parents of my...
9 July, 2020 by Jack Prouse
Write Better: Tips For Effective Online Copywriting
Everyone thinks they can write. And it’s true – everyone can write. But not everyone writes well. The potential of online copy shouldn’t be overlooked. It engages readers, helps them move around your site and convert. So, how do you...
1 July, 2020 by Dan Sharp
Screaming Frog SEO Spider Update – Version 13.0
We are excited to announce the release of Screaming Frog SEO Spider version 13.0, codenamed internally as ‘Lockdown’. We’ve been busy developing exciting new features, and despite the obvious change in priorities for everyone right now, we want to continue...
24 June, 2020 by Tom Jeffery
How to Ideate Content Marketing Campaigns
We’ve all been there, stuck staring at your computer before a content ideation session wondering how to come up with an idea that will attract big media placements that encourage long term SEO value. It is certainly not an easy...
17 June, 2020 by Millie Collin
Working from Home During the COVID-19 Pandemic – 5 Ways to Maintain Productivity
The recent pandemic has completely restructured and realigned the way in which we live and work. Advancement in technology and shifts in organisational culture and value has meant that working from home has in more recent years become increasingly common...
25 March, 2020 by Dan Sharp
Screaming Frog Log File Analyser Update – Version 4.0
I am pleased to announce the release of the Screaming Frog Log File Analyser 4.0, codenamed ‘Stay At Home’. If you’re not already familiar with the Log File Analyser tool, it allows you to upload your server log files, verify...
