Case Study:
StressNoMore Case Study
Multi-award Winning Campaign
Client
StressNoMore is an online health and wellbeing retailer based in the North East of England, specialising in high quality products from top wellness brands that solve everyday health issues.
The Brief
Our core objective was to establish StressNoMore as a trusted and competitive e-commerce retailer, specialising in health and wellbeing.
Our brief was to build StressNoMore’s authority and reputation by acquiring valuable and relevant backlinks from trusted and relevant sources. Success would be measured by attracting high authority links in relevant media, and demonstrating an uplift in referring domains, organic visibility, organic traffic and ecommerce transactions/revenue.
Our Strategy
Our strategy was to promote self-care, and encourage open conversations around health topics by positioning StressNoMore’s Founder, Stephanie Taylor, as a trusted thought-leader in the health and wellbeing press. This allowed us to promote products that could help families live healthier, happier lives.
Following ideation, market research and competitor analysis, we agreed a series of mini content marketing pieces, product placement opportunities and reactive digital PR campaigns. These targeted the interests of leading health and wellbeing journalists in the UK.
Featured In...
Below is a small selection of mainstream and industry media coverage received from our content & digital PR.
Organic Visibility
+145%
Organic Visits
+30%
Organic Revenue
+52%
Results
The links we’ve acquired, alongside some on-page SEO recommendations, have propelled the performance of StressNoMore’s key category and product pages, driving enormous revenue growth and delivering outstanding ROI.
In November 2021, our work won two UK Search Awards for ‘Best Use of Search – Retail / eCommerce’ and ‘Best Low Budget Campaign’.
While the team were also credited with a silver award for the ‘Best Use of Search – Health’ category.
Since working with StressNoMore, we have managed to get organic visibility to its highest ever point, after losses prior to our contract from multiple core updates. Our contract with StressNoMore commenced around pin ‘A’ on the below graph:
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