20 February, 2014 by Matt Hopson
Google Shopping Campaigns: PLAs - The Next Generation
When Google first openly discussed that they would be moving their Google shopping section (AKA Froogle if you remember back that far) under the AdWords umbrella there were concerns. I think though, most will agree that Product Listing Ads (PLAs)...
8 July, 2013 by Matt Hopson
15 Kick-Ass Keyword Tools That Will Turn You Into a PPC Super-Hero
With all the fuss about AdWords sunsetting their external keyword tool my thoughts turned to which other tools I use to find and expand my keyword lists. Now, I’m not saying some of the ideas below are earth-shattering and I...
27 June, 2012 by Matt Hopson
Google adWords Backgrounds Changing... AGAIN
Over the years Google have loved to play around with the way the adWords ads are displayed in the SERPs. One of their favourite ways ways is to change the background colour of the ads. Previous background colour choices have...
1 May, 2012 by Matt Hopson
Google AdWords: New Changes to Ad Rotation
Or WTF Adwords!?!?!?! I’m going to start with a confession, the post I had originally planned for today was a recap of the flurry of features that AdWords released last month, noting some of the good changes but also talking...
12 January, 2012 by Matt Hopson
How To Get Creative With Small PPC Budgets
Because of the current Global economic situation (basically we’re all doomed), many organisations are reviewing marketing budgets and although we would all like to be in the ‘spend as much as you want’ camp, many advertisers are being forced to...
24 June, 2011 by Matt Hopson
Spotted: AdWords Ads With 6 Sitelinks
Earlier this morning I spotted that one of my clients ads was running what I believe is a(nother) new format of sitelinks. Instead of seeing the usual 4 sitelinks split across 1 or 2 lines or even the new embedded...
14 June, 2011 by Matt Hopson
AdWords Showing Extended Display URLs
Yesterday @RichardFergie asked on Twitter if anyone had seen 36 character display URLs as he had accidentally added a new ad that he thought would be disapproved, however, it had received impressions and was running (which is a bonus)… Usually...
9 March, 2011 by Matt Hopson
AdWords Product Extensions and Your Google Product Feed
With all the various ad extensions available to AdWords advertisers nowadays it can be a bit of a struggle of keep on top of everything and make sure that they are all working as well as they should. I think...
3 March, 2011 by Matt Hopson
Yahoo! and Microsoft Search Alliance Webinar
So this morning I, along with I would imagine quite a few other advertisers logged into the Yahoo & Microsoft Search Alliance webinar; if I’m honest after listening and watching a few of these in the past I wasn’t expecting...
25 February, 2011 by Matt Hopson
My Highlights from SES London Part 1: Introduction to Paid Search
If you follow me on Twitter you would have heard on Tuesday that I was debating whether I should/could liveblog my way through all the sessions at SES on Wednesday. [blackbirdpie url=”http://twitter.com/#!/matthopson/status/40104061080584192″] Now if I’m honest although the idea of...
