Google adWords Backgrounds Changing… AGAIN

Matt Hopson

Posted 27 June, 2012 by in PPC

Google adWords Backgrounds Changing… AGAIN

Over the years Google have loved to play around with the way the adWords ads are displayed in the SERPs. One of their favourite ways ways is to change the background colour of the ads.

Previous background colour choices have been yellow, purple & blue and now today we can add this lovely pastel green to the lists of tests.

I’m only seeing this ‘new’ colour on a handful of searches and so I’m guessing it is only a very small test, but I would love to see what impact these changes have on the CTR of the ads as people have in the past (myself included) worried that previous colours were ‘lost’ when users viewed the search results on certain browsers/ resolutions which meant that it was sometimes very difficult to differentiate between the paid listings and the organic results below.

After years of running PPC campaigns in pretty much every vertical, he has learnt that although people always claim to ‘never click on those ads’, they invariably do, which is great for his clients.

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2 Comments

  • Barry Schwartz 12 years ago

    We asked Google and they said they are not testing it. Any weird extensions or something?

    Reply
    • Matt Hopson 12 years ago

      Hey Barry. Thanks for asking. No, no weird extensions or anything. We spotted it when searching in incognito mode (not signed in). Maybe the ad innovations guys got bored and just fancied the change!

      Reply

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