1 May, 2012 by Matt Hopson
Google AdWords: New Changes to Ad Rotation
Or WTF Adwords!?!?!?! I’m going to start with a confession, the post I had originally planned for today was a recap of the flurry of features that AdWords released last month, noting some of the good changes but also talking...
4 April, 2012 by Matt Hopson
SMX London 2012 – 15% Discount For All Frog Fans
Although they’ve dropped the ‘advanced’ tag for this year’s SMX London event, just taking a quick look at the agenda confirms that the sessions will be no less advanced than previous years with great speakers and topics lined up for...
12 January, 2012 by Matt Hopson
How To Get Creative With Small PPC Budgets
Because of the current Global economic situation (basically we’re all doomed), many organisations are reviewing marketing budgets and although we would all like to be in the ‘spend as much as you want’ camp, many advertisers are being forced to...
28 October, 2011 by Matt Hopson
Happy Halloween from Screaming Frog
Over the past few years it’s become apparent that people all over the internet love techy/ geeky pumpkin carvings, you just have to Google “geeky pumpkins” and you can see there are about 11.5 million image results! Now I know...
24 June, 2011 by Matt Hopson
Spotted: AdWords Ads With 6 Sitelinks
Earlier this morning I spotted that one of my clients ads was running what I believe is a(nother) new format of sitelinks. Instead of seeing the usual 4 sitelinks split across 1 or 2 lines or even the new embedded...
14 June, 2011 by Matt Hopson
AdWords Showing Extended Display URLs
Yesterday @RichardFergie asked on Twitter if anyone had seen 36 character display URLs as he had accidentally added a new ad that he thought would be disapproved, however, it had received impressions and was running (which is a bonus)… Usually...
20 April, 2011 by Matt Hopson
Screaming Frog SEO Spider User Guide
Since launching the Screaming Frog SEO Spider we’ve been overwhelmed with all the great feedback received and we’re all really pleased that people use and love the tool. Since this is the first piece of software that we have released...
9 March, 2011 by Matt Hopson
AdWords Product Extensions and Your Google Product Feed
With all the various ad extensions available to AdWords advertisers nowadays it can be a bit of a struggle of keep on top of everything and make sure that they are all working as well as they should. I think...
3 March, 2011 by Matt Hopson
Yahoo! and Microsoft Search Alliance Webinar
So this morning I, along with I would imagine quite a few other advertisers logged into the Yahoo & Microsoft Search Alliance webinar; if I’m honest after listening and watching a few of these in the past I wasn’t expecting...
28 February, 2011 by Matt Hopson
My Highlights from SES London (Pt 2): Content Marketing Optimisation
After the great opening session on an Introduction to PPC by Guy Levine, next up was Content Marketing Optimisation with Lee Odden. This session was rammed to the brim with many people having to sit on the floor around the...
