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Tory Gray

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Tory Gray

Tory is the Founder & CEO of The Gray Dot Company, a boutique SEO Consulting Firm. She's spent over 13 years engaged in SEO and growth strategy, serving product and marketing roles for both in-house startups and reputable agencies.

Conducting an SEO Content Audit: 6 Things You Might Be Overlooking

The process of conducting an SEO content audit can take many shapes. It can be an interpretive review of a site’s top organic landing pages. Or it can take the form of a data-driven inventory that documents an entire site’s...

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